Foldable Poster

This foldable poster for FootCon is designed as both an informational artifact and a collectible object that reflects the culture of sneakers beyond the surface. When folded, it functions as a compact takeaway that introduces the conference’s identity, dates, and core themes. Once opened, it expands into a layered visual narrative that mirrors the act of unboxing—revealing speakers, schedules, editorial topics, and key moments in sneaker history and culture.

The structure encourages interaction, guiding viewers through sections that explore sneakers as intersections of design, politics, sustainability, and community. Bold typography, modular grids, and graphic references drawn from street culture and performance design create a dynamic reading experience. More than a promotional tool, the foldable poster serves as a portable manifesto for FootCon, reinforcing the conference’s mission to examine sneakers as cultural, social, and political objects.