NEIWEI AD

This project consists of a series of advertising designs created for Neiwai, focused on clearly communicating the brand’s values of comfort, authenticity, and everyday wearability. The designs follow Neiwai’s established visual language, using minimal layouts, soft typography, and restrained color palettes to maintain consistency across digital and print applications.

The ads emphasize natural poses, simple compositions, and generous use of negative space, allowing both the garments and the individuals wearing them to remain the focal point. Design decisions prioritize clarity and emotional tone over visual excess, supporting Neiwai’s approach to quiet, confident branding.

This project demonstrates an understanding of brand alignment, layout systems, and visual hierarchy in commercial design, showing how thoughtful restraint can strengthen messaging and create cohesive advertising outcomes.